purchase with purpose, part two: JayneMax

I never thought I could get so excited about hand bags…

We were commissioned by JayneMax and Brand Navigation to photograph the Fall ’11 and Spring ’12 designs for Jayne Dearborn, an inspiring entrepreneur who’s work has been seen on ABC’s “Ugly Betty,” as well as across the internet.

From Jayne’s website:

“Founder Jayne Dearborn started designing handbags for JayneMax since its inception in April 2006 (originally Designs by Jayne). She began creating handbags as a path to healing from the loss of her son, Max, at age 7 to leukemia. The blue butterfly is her symbol for Max and how she overcame tragedy to begin life again. Butterflies are the universal symbol of hope and blue is the color of healing. Launching Designs by Jayne, now JayneMax, allowed her to combine her love of art with her mission of helping others find their unique style and thrive.

In addition to designing and running her business, Jayne spends time volunteering at The Dougy Center in Portland, Oregon, as a facilitator helping other bereaved parents. She donates her handbags to fundraisers of organizations that help children fight cancer and that support grieving families. Jayne and her husband, Chris, have created a non-profit organization in Max’s memory to which a percentage of proceeds from all handbags sales are donated. Please visit www.bluebutterflycampaign.org for details.”

Jayne, beyond being an amazing designer, is a perfect example of how one can personally use their gifts and experiences to give back to their community.  Jayne has also given us an example of how we can purchase with purpose, to put meaning into the dollars we spend.  Please take a moment to visit Max’s Blue Butterfly Campaign

Special thanks to Jayne, who will be launching her new website any day now (I’ll throw in a link here), Amara Bessa (stylist), Katie Tuma (hair and make-up), Kristin (our awesome model) and to my rockstar assistants Tiffany Lausen and Kari Swiridoff.  As always, special thanks to Brand Navigation for their amazing art direction.

Here are a few of our favorite images from our time here in Bend and in Portland, Oregon.

Comments 2

Leave a Reply

Your email address will not be published. Required fields are marked *